Superdrug Stores Plc has grown from its beginnings back in 1964, when it was set up by the Goldstein brothers, to become the UK’s second biggest health and beauty retail chain (behind Boots). The company now has more than 900 stores across the UK and Ireland and employs over 16,000 people. About 220 of these stores have pharmacies. There are also 200 Savers stores.
Since 2002, Superdrug has been owned by Hong Kong multinational, Hutchison Whampoa.
The last reported financial figures for the company show an operating profit of £6m on a turnover of over £1bn – stellenangebote a mere 0.5%. Even so, it is still an improvement on the previous year’s loss of £2.4m.
Superdrug’s head office is in Brighton and there are also distribution centres in Bristol, Dunstable and Pontefract.
The latest marketing strategy that the company has implemented has been to use BBC’s Gavin and Stacey actress, Joanna Page, on their commercials, and also to promise customers that Superdrug will absorb the effect of the recent VAT increase from 17.5% to 20%. Their marketing has also shown that nearly 9 out of 10 customers want to try out a product before they will part with any cash and, where they are given access to a ‘tester’, 8 out of 10 people will go on to make an actual purchase. As a result, samplers are available in Superdrug’s stores and staff are encouraged to let customers try out fragrances and cosmetics. Employees may also be called on to give product demonstrations.
If you are looking for a shop assistant type position, CV’s and application forms should be returned to the store you wish to work at. If you pass the initial application screening, your local store manager will then call you in for an interview and, assuming that goes well, move straight on to a shop-floor style test.
Management applications are made online and Superdrug’s resourcing team will contact you to let you know how you fared. There are then two interviews – the first with the Resourcing Manager who will test you for competency, and the second by an Area Manager who will ask you to carry out a floor walk exercise.